How to choose the best URL shortener for your business

The Internet is the biggest powerhouse of the information. Service providers are leaving no stone unturned to effectively use this powerful medium to grow their businesses. However, with so much competition and links everywhere, it is no easy task to make your business or product link stands out. We, at https://el32.com, provide powerful ways for URL shortening technique that allows you to ace the internet search world.

What is URL (Uniform Resource Locator) shortening?

It is an important concept of the social media marketing space.URL shortening is an effective technique used on the internet platform in which a URL is substantially shortened and still direct users to the required browsed pages or information.

URL shorteners and URL shortening techniques are used extensively on the World Wide Web these days. It is a unique way in which the Uniform Resource Locators or URLs are given a shorter length yet still direct users to the correct web page. Short URL are created by using a redirecting technique where a domain name is shorter than the original one, and the same is linked to the web page that has long URL. For example, the URL https://en.wikipedia.org/wiki/URL, using one of the best URL shorteners becomes https://el32.com/2WUe.

With the advent of innovative social media marketing techniques, there are a number of tools available for effective shortening of URLs. Service providers with their expertise in creating short URL, short links, and custom short URLs handle the process of URL shortening with full analytics and creative ways. For all these services including short link generator and link shortener, the URL is replaced by a new domain and the new link is replaced by a series of numbers and/or letters.

Why URL shortening is done

• URL shortening is widely used because many websites like Identi.ca and Twitter generally limits the number of characters that can be used in user messages. Short URL using URL shortener websites becomes more compatible, increasing the chances of more views.
• URL shorteners and URL shortening tools are effective ways to promote the web pages and increased online traffic on the websites.
• URL shortening is also needed when it is difficult to type a large URL or copy pasting it from an email. This is one of the reasons for the shorter URLs on blog posts.
• Short URLs save a lot of time for the people posting and writing codes of repetitive nature. Short URL using the best URL shortener brings in a lot of convenience for the web designers.

How to select the best URL Shorteners

Considering the fact that there are multiple companies available to provide URL shortening services these days, it is crucial to understand the features, plans, and techniques used by them before making the selection.

1. Depending upon your business model and needs, you need to select the best fit for your website shortener needs.
2. The best URL shortener specializes in and link tracking as well. They use the best techniques after a thorough and detailed study of the industry.
3. Short URLs enable a host of benefits to the users such as Link tracking and analytics, link branding, and Link retargeting. Best URL shorteners focus on all these aspects for desired results.
4. A dependable URL shortener will always excel in reliability, speed, and uptime as the priority areas.

Focusing on the below aspects, always helps the users in selecting the best URL shorteners:

• Detailed features – A thorough understanding of what are the features offered by the link shortener, how beneficial & effective they are for your business etc.
• Costing– Another important factor in deciding the website shortener is how much you have to pay as compared to the market rates, are their pricing competitive etc.
• Customer base – One of the ways to select the URL shortening service provider is by analyzing their customer’s base, testimonials from the existing users and their stability as a company in this field.
• Usability –Convenience and ease of usability are the important deciding factors while looking for companies providing short URL services.
• Reach to the audience–Are your URL shortening service provider doing enough to make the users comfortable with their tools and techniques, helps in the best URL shortener selection.
• Link branding techniques –The selected URL shortener should be accustomed to the techniques of customizing your domain and make custom short links.

Choosing a right URL shortener depends on a number of factors such as budget, the size of the team but most important the purpose of using the URL shortener. For most of the times, a free URL shortener is enough for a local business where the need is only for few links on the social platform. However, for a medium or a large-sized company or brand, a paid version makes more sense as the entire business is based on strategic digital marketing online traffic on the website.

Follow these steps to choose the right URL Shortener for your business needs:

• Number of links and clicks to be generated
• If your number of links are substantially low for a month, it is best .to go for the free URL shortening services.
• Budget allocation
• If you are aiming for a high online traffic and have the budget for the same, there are a number of paid versions known for their quality URL shortening services.
• How big is your team

Go for a URL shorteners based on the size of your team. For e.g. for a large team of digital marketers, content managers, and advertisers, it is best to use the service provider who has the expertise of providing solutions to large teams.

Should you use URL shorteners?

Of course yes! Best URL shorteners are structured and designed in a way that helps better tracking in Google Analytics. It is a smart way to ensure higher online traffic by directing the users to the correct web pages.URL shorteners are effective for social media management also that enables users to easily brand and adjust their links appropriately with well-defined integration tools.

While choosing the URL shortener, look for a value proposition of generating more leads, branding, tracking or retargeting links.

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